Marketing Jobs:

Job Purpose:
The Online Marketing Specialist will be a member of the E-Commerce Online Marketing team and will work on several aspects of The Body Shop’s online marketing programs in both the US and Canada. This individual will be primarily responsible for the daily management of the company’s affiliate program, Amazon store. On-site blog and social networking efforts. They will also be responsible for tactically supporting a variety of the E-Commerce group’s customer acquisition efforts. They will work with the E-Commerce management team to successfully drive marketing activity and measure results.
Overall
• Manage all daily aspects of performance analysis and reporting for Affiliates, Amazon, on-site blog, social networking and new partnerships.
• Responsible for budget management, accrual process, and spend allocation
• Report performance on online media acquisition/retention efforts including spend, conversions, number of customers acquired and ROI.
• Track and report on campaign results, data analysis, and hold weekly campaign status calls with partners. Develop key learning’s to apply to upcoming campaigns.
• Developing marketing strategies, time lines, and action plans specific to each channel.

• Manage our extensive affiliate network working with Link Share to drive improved performance. Work with Online Marketing Manager to develop strategy for refining program to focus on top affiliates. Develop and execute campaigns targeting affiliates (trial offers, web site specials) to meet monthly sales goals• Understand relationship between affiliate marketing and SEO, PPC activities Stay up-to-date on current trends, developments in affiliate marketing and tactics of competitors.